Sony XR50X90JU Free Wall Bracket



Sony XR50X90JU 5 Year Warranty

Sony XR-50X90J 50” BRAVIA XR Full Array LED 4K HDR Google TV

Cognitive Processor XR
Enjoy deep, natural pictures from any angle with minimal light reflection. Our revolutionary Cognitive Processor XR™ uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye.

XR Contrast
Feel breath-taking contrast, just as in real life. Our Cognitive Processor XR™ cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth.

Powered by our Cognitive Processor XR™, this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.

XR Motion Clarity
Our latest LED XR Motion Clarity™ technology keeps everything smooth, bright, and clear. Each ‘blink’ is individually controlled, and its duration optimised, while brightness is boosted when needed, so you will not miss a thing.

Acoustic Multi-Audio
Our Acoustic Multi-Audio technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, exactly where the action is happening.

Living Decor
Our Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screen saver themes and clock functions.


BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available during 2021. Some services are only available in UK

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