Sony XR77A80JU 77" 4K HDR OLED



Sony XR-77A80J 77” BRAVIA XR OLED 5 Year Warranty Free Delivery UK Main Dealer UK Back Up

Cognitive Processor XR
Enjoy deep, natural pictures from any angle with minimal light reflection. Our revolutionary Cognitive Processor XR™ uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye.

XR OLED Contrast
With XR OLED Contrast using human perspective analysis, colour and contrast are boosted in bright areas so you can enjoy exceptional levels of pure black contrast and peak brightness.

Powered by our Cognitive Processor XR™, this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.

XR Motion Clarity
Sony’s flagship motion processing technology enhances smoothness and reduces blur while maintaining stunningly bright images. Perfect for sport, fast moving action movies and gaming.

Acoustic Surface Audio +
With our Acoustic Surface Audio+ technology, sound comes directly from the centre of the screen with powerful actuators behind the TV vibrating to create acoustics that move with the picture.

4K / 120fps
With HDMI 2.1 you can get a 120fps frame rate on compatible games, so you’ll have the advantage in shooting, sports and high-performance games with instant on-screen action.


BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available during 2021. Some services are only available in UK

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